TVS and Aegis Rider Reveal New AR Helmet at EICMA
TVS Motor Company introduced a new Augmented Reality helmet developed with the Swiss startup Aegis Rider during the EICMA 2025 exhibition. The launch took place within the TVS pavilion, where the device appeared alongside several mobility and connectivity products under the TVS Connect portfolio. The showcase formed part of the manufacturer’s broader strategy aimed at defining the next phase of intelligent riding technologies for global markets.
The helmet, presented as the Aegis Rider Vision Helmet bearing TVS branding, is positioned as a significant advancement in rider-assist systems. It uses augmented reality and spatial anchoring to project data such as navigation guidance, hazard notifications, and call alerts directly into the rider’s forward view. The information remains aligned with the rider’s perspective, enabling improved awareness while reducing the likelihood of distraction. This approach is meant to keep critical data accessible without forcing riders to look away from the road.
Demonstrations at the event were conducted with the TVS Apache RTR 310 to show how the system integrates with existing motorcycle platforms. Attendees observed how the spatially anchored HUD provided real-time speed, route information, and contextual alerts in a manner designed to feel intuitive. The companies stated that the technology aims to create a more natural flow of information for motorcyclists through a blend of digital projection and environmental awareness.
The helmet uses a carbon fibre shell paired with magnetic binocular AR glass, a µOLED projection module, and adaptive visual controls intended to support clarity in varying light conditions. A Qualcomm processor powers the system, and a 7,000mAh battery delivers up to four hours of operation. Wireless links allow the device to pair with smartphones and motorcycles, extending its capabilities. Features such as an action camera rated at 5MP, in-helmet music management, and hands-free functions form part of the integrated design. The model complies with both ECE 22.06 and DOT safety requirements.
The development team reported that the technology was refined over several years to ensure that displayed information remains anchored relative to the motorcycle’s position, regardless of rider movement. The standalone configuration offers essential dashboard data through the HUD, while the integrated version produced with TVS and Norton provides additional vehicle information, including RPM levels, gear selection, and fuel readings. This multi-layered data system reinforces the project’s focus on blending digital utility with rider safety.
Within the TVS Connect zone, the AR helmet joined a range of solutions centred on enhanced connectivity. The display also included TVS X, promoted as India’s first electric scooter with Android Auto integration, developed with collaboration from Google. The scooter allows wireless pairing, voice-led navigation, and direct access to infotainment features through Google Assistant. TVS also presented its Connected Services suite, which enables interaction between vehicles and devices such as smartphones, smartwatches, and home systems.
Future updates for the helmet platform are planned to include ride assistance functions, vehicle-to-everything communication, and cloud-based analytics designed to support deeper insights into riding behaviour. These developments aim to expand the capabilities of the Aegis Rider AR ecosystem and reinforce TVS Motor Company’s direction toward advanced connected mobility. The company continues to operate across more than 90 countries and maintains a long-standing reputation for innovation, supported by modern manufacturing facilities in India and Indonesia. Its wider group includes Norton Motorcycles in the United Kingdom and TVS e-Bike AG in Switzerland, strengthening its presence in diverse global mobility segments.
